4 common mistakes before joining the Expo

Attending an expo event has never been easy. Many enterprises, especially the new businesses "foot wet foot" attended the exhibition, made many errors that the attendance of the event was not effective, leading to not promote the company brand. , Causing the company to suffer a capital loss, ...

Attending an expo event has never been easy. Many enterprises, especially the new businesses "foot wet foot" attended the exhibition, made many errors that the attendance of the event was not effective, leading to not promote the company brand. , Causing the company to suffer a capital loss, ...

1- Can not determine the target when attending trade fairs.

It is essential to set goals or goals to attend the fair before making a decision to attend the trade fair. Determining exactly what goals you want to achieve when attending the fair will influence how your decision to choose the image, the layout of the booth and the product, the graphics used, the premium, the product. Bring to exhibitions, ... of the business.

2 - Do not bother with the guide before attending the fair.

The exhibitor guide will be the most complete document for you, giving you an insight into every aspect, issues of the fair, how to apply, registration forms. Services at trade fairs, organizer information, freight and freight services, booth locations, booth design services, trade fairs, promotion and sales. It should be noted that, in some exhibitions when early registration can be a preferential from 10 to 20% of the initial registration fee.

3 - Spend time decorating the booth.

Rushing to change plans and costs will make you extremely busy and rushed to prepare for the Expo. Make plans to design booths and related tasks such as decoration, layout, etc. - 6 to 8 weeks before the event. Next, contact the exhibitor booth for the business to inform them of the time of work. This helps to relieve stress and avoid unnecessary mistakes.

4 - Not interested in the preparation of company staff.

 

All the resources (capital, time, etc.) of the company are all concentrated in participating in the fair. However, the employees chosen to represent the entire brand of the company are often not interested in attending the event. Often they will do because of the responsibility assigned by the superiors. Therefore, these employees must be well equipped with information and knowledge before the big event such as this time.